As part of the 1930s Sew-along with Norma, I’m posting ads for fashions from editions of The Brooklyn Daily Eagle that were published during the 1930s. Today’s advertisement is from the Wednesday, April 13, 1932 edition. These lovely silk dresses were sold at A&S Department Store which was located in Downtown Brooklyn for several decades. My Grandma Josie, my Mom and then I shopped there up until the 1970s.
What I found interesting in this ad is that these 100% pure silk dresses were being marketed as ideal for hot weather wear. Even though they had short sleeves silk can be hot in the summer. I wonder how the women who purchased these would treat perspiration stains since silk is delicate. Anyway they are still lovely to look at and would be lovelier to wear. Let me know your favorites!
I will post an update on my toile over the weekend.
“Brooklyn Daily Eagle”
Wednesday, April 13, 1932
Brooklyn Public Library Brooklyn Newsstand